Responsible for managing the content for seven key markets from the UK to Australia to drive traffic to the website and increase awareness of new travel benefits for AMEX card holders.

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Roles included:​

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• Content strategy

• Leading creative brainstorms

• Response to brief - producing creative ideas for all channels, from social activations and blog content to video shoots and newsletters, based on consumer travel insights

• Presenting ideas to the client

• Overseeing the redesign of the website and managing content updates across all markets