As Silhouette's social media agency, we devised a paid and organic content strategy to help drive awareness of the brand and engagement on their key social channels: Facebook and Instagram.

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Roles included:

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• Developing a global content strategy for Silhouette's key social channels: Facebook and Instagram

• Posting multiple times a week across both platforms to tell the story behind each new Silhouette collection 

• Creating monthly paid media campaigns and A/B testing content to maximise results

• Community managing and building, to improve Silhouette’s social sentiment online and develop a relationship with their audience

• Producing a monthly editorial blog to blend Silhouette’s content pillars – luxury, art and music, architecture, design and fashion – with their brand identity