Responsible for managing and creating content for the Tesco Baby Club website, email marketing and social channels as well as supporting in-store and online Baby Events, running competitions, working with commercial suppliers, shooting video content and community management.

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Roles and projects included:

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• Quarterly content planning for all channels and presenting these to the client

• Community managing of all Tesco Baby Club channels

• Social, website and video campaigns for the annual Tesco Baby Club Awards

• Brainstorming and writing social copy for the Tesco Baby and Tesco Health & Beauty channels

• Writing informative and helpful features about pregnancy and parenting

• Building and optimising content using the CMS

• Writing monthly emails for the Club's eCRM programme

• Brainstorming and creating 360 campaigns for suppliers including Dove, SMA, Ella's Kitchen, Colgate and Organix

• Managing and mentoring the Content Executive

• Working with the Art Director to plan out shoots and campaigns

• Deputising for the Head of Content when necessary