Responsible for content strategy, planning, commissioning and writing engaging and topical content on a weekly basis. Each piece of content was included in the weekly newsletter and sent out to the whole Skyscanner database. 

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Roles included:

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• Content planning on a quarterly basis, based on business and consumer insights

• Commissioning content and building relationships with writers

• Writing travel features from location guides and travel tips to listicles

• Editing and optimising all content - A/B testing headlines and newsletter subject lines to increase click through rates.

• Signing off all articles

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Click on each image to read the full blog, or you can see my full Skyscanner portfolio online.